From 5000 rupees to Rs 10,000 Crore.
From Poultry trading to becoming one of the biggest players in Integration and Contract farming.
The ever inspiring story of Sundarajan brothers.
In 1984, brothers B Soundararajan and GB Sundararajan set up a poultry farm in Udumalaipettai, about 72 km from Coimbatore, Tamil Nadu, with an investment of Rs 5,000. 39 years later, it is a Goliath, clocking in a turnover of more than Rs 10,000 crore.
From a humble background of agriculture, they rose to the zenith of entrepreneurship.
Before starting their own farm, they would buy chicken feed and sell them to farmers, becoming one of the many vendors that farmers would interact with in order to raise chicken. There were specific vendors for every small requirement, such as rice husk, medicines or feed, adding margins for every purchase. Consequently, costs escalated and farmers could not pay the vendors on time.
This pain point gave them the idea of contract farming, something unheard of at that time.
Now Suguna Foods is one of biggest players of Contract farming, with more than 15% share in Poultry Broiler industry.
There is so much to learn from their journey:
Success isn’t about months or year, it’s about Decades and one should have that resilience in entrepreneurship.
Identifying the right Pain point and its thoughtful solution (even if out of box) will stand you apart from everyone else.
And you have to take risks if you want to grow. They too took it while putting their credibility and resources in starting the concept of Contract farming and it paid.
A story every entrepreneur, every farmer must read and must learn from.